BC Transit Marketing Strategy

The Marketing team is developing a comprehensive marketing strategy. The strategy is intended to:

  • Establish a clear vision for the Marketing team that aligns with BC Transit’s organizational strategic direction

  • Reset and strengthen the foundation for long-term planning

  • Define priorities that will guide expectations across the organization and with local government partners

  • Identify priorities that will shape future marketing initiatives and investments

Aligned with the objectives set at the corporate level and in the Customer Experience Plan, the Marketing team has identified four pillars that will guide this strategy:

  1. Customer information: Providing the right information, through the right channel, at the right time

  1. Customer education: Reducing barriers for British Columbians to select BC Transit services by increasing their knowledge

  1. Local connection: Aligning overarching marketing themes with individual regional transit systems

  1. Valued partners: Establishing principles and improving processes to support internal teams in achieving their desired outcomes

Pillars 1-3 focus on external work to support riders and ridership growth. Pillar 4 focuses on improving internal clarity, relationships, and outcomes.

Your feedback in this survey will help inform future decisions and improvements to internal processes and support.

Please note, this survey is not anonymous. To collaborate effectively and follow up where needed, we must be able to identify respondents.

Thank you for your participation.

The Marketing team is developing a comprehensive marketing strategy. The strategy is intended to:

  • Establish a clear vision for the Marketing team that aligns with BC Transit’s organizational strategic direction

  • Reset and strengthen the foundation for long-term planning

  • Define priorities that will guide expectations across the organization and with local government partners

  • Identify priorities that will shape future marketing initiatives and investments

Aligned with the objectives set at the corporate level and in the Customer Experience Plan, the Marketing team has identified four pillars that will guide this strategy:

  1. Customer information: Providing the right information, through the right channel, at the right time

  1. Customer education: Reducing barriers for British Columbians to select BC Transit services by increasing their knowledge

  1. Local connection: Aligning overarching marketing themes with individual regional transit systems

  1. Valued partners: Establishing principles and improving processes to support internal teams in achieving their desired outcomes

Pillars 1-3 focus on external work to support riders and ridership growth. Pillar 4 focuses on improving internal clarity, relationships, and outcomes.

Your feedback in this survey will help inform future decisions and improvements to internal processes and support.

Please note, this survey is not anonymous. To collaborate effectively and follow up where needed, we must be able to identify respondents.

Thank you for your participation.

Page last updated: 24 Feb 2026, 07:38 AM